About This Course

Introduction to Marketing gives you a practical picture of modern marketing—from building customer value and brand strategy to segmentation, pricing, promotion, digital channels, CRM, and sustainable practices.

StraighterLine’s BUS102 draws on Hunt et al., Marketing (4th ed., McGraw-Hill, 2024) and uses checkpoints, benchmarks, capstones, and simulations to connect theory with real-world cases in consumer behavior, branding, digital and social media, pricing, retailing, and CRM. Passing typically requires 70% or higher. No prerequisites. Membership required; digital textbook included; free transcript delivery.

General education & majors

Degree requirements differ by college and catalog year; always verify gen-ed rules and transfer credit with your advisor.

Often counts toward business core or elective marketing credit. ACE-recommended credits transfer to many schools—always confirm with your registrar or advisor. Official syllabus: StraighterLine BUS102 (PDF linked from the provider course page).

What You'll Learn

  • Define marketing and explain its role in creating value for customers and society.
  • Discuss strategic planning, the marketing plan, and basic tools for situation analysis and strategy.
  • Understand the product life cycle and implications for marketing strategy.
  • Identify segmentation criteria and targeting approaches; analyze promotional tools and pricing strategies.
  • Analyze benefits and challenges of digital and social media marketing; explain CRM and customer loyalty.
  • Describe sustainable marketing practices and corporate social responsibility in a global context.

About StraighterLine

StraighterLine offers self-paced, online courses with a subscription model plus per-course tuition. Credits are ACE-recommended; transfer policies depend on your college. Pricing and promotions change—confirm current details on the StraighterLine site.

Location Online
Format Self-paced
Visit course provider website →

Student Reviews & Ratings

Write a Review

No reviews yet

Be the first to share your experience with this course! Submitted reviews are moderated and appear here after approval.

Write the First Review